Branding
What is Branding?
How do you know which type of branding is right for your business? Branding isn’t one-size-fits-all; the most effective strategies are highly personalized to the companies, groups and creators using them. The same way there are different types of logos to use for a business, there are various branding strategies a business can use to make their mark on the corporate world.
​Our branding philosophy is centered around Six Sigma. Six Sigma is founded on the idea that working smarter, not harder nor whittier. a brands is able improve quality by minimizing variability in business processes.
In order to help you make the kinds of decisions necessary to create a marketable brand, we’ve broken down the main types of branding out there.
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Municipal Branding
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Personal branding
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Product branding
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Service branding
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Retail branding
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Cultural and geographic branding
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Corporate branding
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Online branding
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Offline branding
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There are a few essential elements to every brand strategy:​
​Cohesion. Every message from your brand, every interaction from the company to a prospect or customer, needs to have the same tone and voice. If you lack a clear brand voice, it will be difficult for people to know who you are.
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Connection. Prospects and customers need to feel a connection to your brand if they’re going to buy from you. Often, there’s no rational reason for this connection: it’s driven by feelings and emotions.
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Purpose. Why are you in business at all? What does your brand bring to the world that no other company has to offer? This is your purpose.
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Web Design
There is a common misconception that when you hire someone to do your website that its all one build. Wrong! There is a different breakpoint for each type of mobile device created. We make sure your build incudes 3 Cellphone Breakpoints, 1 Laptop and 1 Desktop. Additional Breakpoints priced separately.